Additional Digital Resources

Social Media: Tools

How the World Uses Social Networks (Sept 2011):
http://t.co/K7vbmqN3

21 Ways to Monetise Social Media (Sept 2011):
http://t.co/UPCc8dSY

Socialnomics: Social Media Commentary and Links (updates): 
http://www.socialnomics.net/

Top Tips for Facebook Effectiveness (April 2011):
http://www.smartinsights.com/social-media-marketing-alerts/cut-through-in-facebook-marketing/?utm_source=twitterfeed&utm_medium=

Social Media Screw Ups (Oct 2010):
http://socialmediainfluence.com/2010/10/05/social-media-screw-ups-a-history/

Interesting Social Media Trends for 2010 (2011 NYA):
http://bit.ly/9vQtfS

Generations Online in 2010 (Dec 2010):
http://ht.ly/3r6Mk

Podcasting Tips for Small Business (July 2011):
http://mashable.com/2011/07/21/podcasting-tips-small-business/

Best of Blogging (updates):
http://mashable.com/?s=blogging

Guide to Online Advertising (2007):
http://www.pbs.org/mediashift/2007/06/your-guide-to-online-advertising178.html

UK Regulations for Websites, Social Media and Digital Marketing (2010):
http://bit.ly/cpq2wu

Smartphone Addiction: report, study and statistics (Aug 2011):
http://mashable.com/2011/08/04/smartphone-addiction/

New Trends To Follow in 2011: From Hubspot to QR Codes (March 2011):
http://mashable.com/2011/03/15/digital-marketing-trends/

Google Controls Mobile Paid Search (statistics) (March 2011):
http://searchengineland.com/google-controls-97-percent-of-mobile-paid-search-report-66876?utm_source=feedburner&utm_medium=feed&

Digital Marketing Radar - courtesy of Dave Chaffey and Smart Insights (Oct 2010):
http://www.smartinsights.com/digital-marketing-strategy-alerts/prioritising-digital-marketing-radar/

Case Study - Fashion Industry Increases ROI Using Digital Tools (Oct 2010):
http://www.linkedin.com/share?viewLink=&sid=s148982636&url=http%3A%2F%2Fon%2Emash%2Eto%2F9DMghJ&urlhash=WvGi&pk=nprofile-edit-su

iPhone and Integration (2010):
http://cde.cerosmedia.com/1C4ae6bb2d3b6e7487.cde/page/14

Seasonal Viral Campaign (posted by KatieMurphy):
http://portablenorthpole.tv/home

Social Media: Measurement

Social Media CIPR Social Media Measurement Toolkit (March 2011):
http://www.cipr.co.uk/content/policy-resources/for-practitioners/research-planning-and-measurement/toolkit/social-media-measurement

Understanding the Social Media ROI Cycle (March 2011): 
http://mashable.com/2011/03/03/social-media-roi-cycle/

Social Media Analysis Tools – reviews (updates):
http://www.smartinsights.com/blog/online-pr-social-media/online-reputation-management-software/

5 Practical Social Media Case Studies (with ROI measures) (Dec 2010):
http://mashable.com/2010/12/07/social-media-business-success/

Measuring Social Media (Nov 2010):
http://on.mash.to/9arPvs

10 Ways to Measure Social Media (March 2009):
http://econsultancy.com/blog/3407-10-ways-to-measure-social-media-success

Useful Links:

Mashable:  http://mashable.com

New Media Age:  http://www.nma.co.uk/

e-Marketer.com:   http://www.emarketer.com/Welcome.aspx

Digital Minds Forum: http://www.digitalmindsforum.com/

MarketingProfs:   http://www.marketingprofs.com/

MobileStorm:   http://www.mobilestorm.com/resources/

UTalkMarketing:   http://bit.ly/NtVCF

CMC Digital Marketing RSS News Feed (click on digital marketing):
http://dels.marketingcollege.com/rss/