Cambridge Marketing Review Issue 1

News        Date Posted: Mon 17 October 2011        Author: ChrisBurgess        Permalink

There has long been a great gap in the market for a quality professional journal of marketing. Cambridge Marketing Review, the journal for the marketing practitioner, can now fill that gap.

We believe that marketing, as a sector, does not command the respect it deserves. This is illustrated by the limited numbers of marketers on the boards of major companies and the lack of understanding of the importance of marketing. Furthermore, we believe that the absence of a high-quality marketing journal has been both a cause and a symptom of this.

Cambridge Marketing Review aspires to provide the basis for the future acceptance of marketing as a business fundamental and a respected career path.It is predominantly directed at marketers in middle to senior management roles, to assist them in their efforts to do a better job. The publication aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices.

Issue one features articles on a range of marketing topics, including our in-depth focus on providing real value for customers. These include:

• How to build a brand like Pixar makes movies, by Peter Fisk
• A profile of Mobas, the integrated brand, design and digital agency
• A history of brands, by Laurie Young
• Understanding and appreciating green marketing, by Nigel Bradley
• An exclusive extract from Value-Based Pricing, by Harry Macdivitt and Mike Wilkinson
• Marketing strategy in times of uncertainty, by Paul Fifield

Become a fan of CMR on Facebook to download your complimentary digital edition of Issue 1 for iPad/PDF.

Cambridge Marketing Review is published quarterly. Alumni and delegates of Cambridge Marketing College receive a complementary copy of each issue.
 

- ChrisBurgess