New Member of the College Team 
Latest College Newsletter 
Happy New Year and Congratulations to Chris Parker New Member of the College Team
Having spent the past 16 years in the USA, most recently living in Vermont, my wife Alison and I moved back to the UK so she can finish her graduate studies at Cambridge University. I recently joined CMC/CMR and am over the moon to have done so. My role here will be to pick up some of the marketing & editorial work left by Sarah’s impending maternity leave, edit the Cambridge Marketing Review, and to cultivate and curate (and research) social media operations for the college and for the CM Review.
I am a native of Newcastle-Upon-Tyne, and attended college in the United States, in Evansville, Indiana on a soccer scholarship. Following university I spent almost 11 year in Washington D.C. working for a national news organization as part of their online editorial staff. My interests include football (both playing and coaching ... mostly coaching now as I am OLD), trail running, squash and generally being outdoors.
If interested I can be followed here www.twitter.com/teachcoachcraig and reached here craig@marketingcollege.com.
Latest College Newsletter
The first College Newsletter of 2012 is now available launching the start of our 21st year! It includes information on our digital qualifications, exam results and latest award winner. You can also find more information about the new edition of the Cambridge Marketing Review and an abstract on key Marketing Models. Click on the yellow link above to read more.
Happy New Year and Congratulations to Chris Parker
Welcome to the New Year and New Opportunities for 2012. We start the year with Congratulations to Chris Parker, on his election to the CIM Board of Trustees. Chris is leading The College's Greater China Distance Learning Centre in addition to running the sales and marketing for the APAC region for a company in the travel industry. Chris would like to thank all the delegates and alumni who voted for him.
http://www.marketingcollege.com/index.php/tutors/chris_parker
Pavitt’s Pies Founded by College Alumnus
A Cambridge Marketing College alumnus has founded a catering business in Cambridge.
Pavitt's Pies of Cambridge offers homemade pies for delivery to shops and homes, and events catering. Inside their flaky pastry crusts are traditional English fillings and modern twists on the classics.
Founder Carri Pavitt launched the business in August 2011, having previously worked in the Marketing Division of Cambridge Assessment. She spent eight months researching her products and market, and has been rewarded with growing sales.
Carri finds that one of the most enjoyable things about starting her own business is "Being able to manage the whole scope of a business, rather than just one small element, and the motivation that delivers on a daily basis.
An alumnus of the College, Carri graduated from CMC in September 2009. She says of the courses: "My CIM Qualifications have given me the confidence to be able to develop a strong business plan and the tools to implement this plan."
Carri studied the forerunner to the Professional Diploma, and then the Chartered Postgraduate Diploma; she gained knowledge of the essential marketing theory that she needed when an early temporary job turned into a full-time marketing position.
Now that Carri is taking her skills and experience and striking out as her own boss, Cambridge Marketing Colleges wish her the best of luck - and can confirm that the pies are delicious!
Visit www.pavitts-pies.com for more information.
College Delegate Wins Worldwide Top Student Award
A delegate of Cambridge Marketing College has won the Chartered Institute of Marketing's prize for Best International Student.
Caroline Kane (seen here with Charles Nixon, College Chairman) was awarded her prize at the CIM's annual graduation ceremony in the Symphony Hall, Birmingham, last Friday.
Ms Kane, Marketing Operations Manager at Aegon in Edinburgh, won the award for her assignment for the Marketing Leadership and Planning module of the CIM Chartered Postgraduate Diploma.
Marketing Leadership and Planning is considered the hardest test of the Postgraduate Diploma, itself the highest qualification that the CIM offer. Caroline attended Saturday Seminars to study for the course at CMC's Edinburgh centre.
Vote for Chris Parker
Our Managing Director in Hong Kong is standing for election to the CIM Board of Trustees.
Chris Parker has over 23 years work experience in marketing, sales and commercial management. He has an MSc in Marketing and an MBA, and has worked in marketing director positions across the professional services, engineering, consulting and education sectors.
Chris has taught the CIM Professional Diploma and Professional Postgraduate Diploma for the College in the UK, and has also taught Strategic Marketing and Marketing Communications at masters level at university.
On coming to Hong Kong, Chris joined a leading local firm specialising in management and leadership training where he was Head of Sales and Marketing for the Greater China region. He is now leading our new Greater China Distance Learning Centre, in addition to running the sales and marketing for the APAC region for a company in the travel industry.
You can read Chris Parker's personal statement on standing for election here.
All CIM members have the opportunity to vote for up to 4 trustees by 16 December 2011.
As a CIM member, you will be sent your ballot form. You may vote online or by post.
Special Offer for Distance Learners and World Service in November 2011
Special Offer for Distance Learners
Throughout November, apply for a Distance Learning course to receive a free upgrade:
- UK Delegates (12 or 24 months) - You may upgrade for free to attend taught sessions for one module at a study centre of your choice.*
- World Service Delegates - You will receive 15 months of tutor support for the price of 12.**
All applications and initial payment must be received by the deadline of the 1st December 2011.
Contact Sarah Collard for more information: sarah@marketingcollege.com
*Contingent on numbers and the running of the course in your chosen location
**Support will last until March 2013
Cambridge Marketing Review Issue 1
There has long been a great gap in the market for a quality professional journal of marketing. Cambridge Marketing Review, the journal for the marketing practitioner, can now fill that gap.
We believe that marketing, as a sector, does not command the respect it deserves. This is illustrated by the limited numbers of marketers on the boards of major companies and the lack of understanding of the importance of marketing. Furthermore, we believe that the absence of a high-quality marketing journal has been both a cause and a symptom of this.
Cambridge Marketing Review aspires to provide the basis for the future acceptance of marketing as a business fundamental and a respected career path.It is predominantly directed at marketers in middle to senior management roles, to assist them in their efforts to do a better job. The publication aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices.
Issue one features articles on a range of marketing topics, including our in-depth focus on providing real value for customers. These include:
- How to build a brand like Pixar makes movies, by Peter Fisk
- A profile of Mobas, the integrated brand, design and digital agency
- A history of brands, by Laurie Young
- Understanding and appreciating green marketing, by Nigel Bradley
- An exclusive extract from Value-Based Pricing, by Harry Macdivitt and Mike Wilkinson
- Marketing strategy in times of uncertainty, by Paul Fifield
Become a fan of CMR on Facebook to download your complimentary digital edition of Issue 1 for iPad/PDF.
Cambridge Marketing Review is published quarterly. Alumni and delegates of Cambridge Marketing College receive a complementary copy of each issue.
New Website for the College
Cambridge Marketing College is proud to launch a brand new Courses website designed to help those new to professional qualifications in Marketing, Communications, Research and PR find and enrol on a suitable study programme.
With a unique Course Configurator an enquirer can input their chosen location, level of study and method of study and the website produces full details of their chosen option. A simple button press and they can enquire further or book.
The College's Chairman Charles Nixon said, "We are excited about our new Courses Website which will help to demystify the process of selecting and enrolling onto a professional marketing or PR qualification course".
Marketing & PR News Feeds
Imagine if the College sent you up to the minute Marketing and PR news, information, case studies, best practice and comment. Well now it does and it's through a selection of simple to use Twitter Lists. You can simply add as many of the Twitter Lists as you like to your Twitter account, sit back and stay up to date with a regular stream of the best Marketing & PR information from around the world.
Each list has been carefully selected to provide informed comment and links to full stories. If you know of any other Twitter pages that we could add to a particular list please let us know as we are keen to continually improve the lists for you.
Here's the step by step method for receiving your Marketing & PR News Feeds
1. visit http://www.twitter.com and if you haven't already, set up an account by selecting your username and password. This takes just a couple of minutes. You don't even have to build your profile or add images and background if you plan to just use this as a news feed.
2. visit http://twitter.com/cmcdigital and login by clicking the link in the top right corner of the screen
3. click on the green 'follow' button to befriend CMCDigital
4. just down and to the right of the green 'follow' button you will see a link called 'lists'. Clicking this link will show you all the lists available. Click one to see the news feed. If you want to follow this list and any others simply click on the 'follow' link just above the main wall of feeds
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