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Cambridge Marketing College

CIM Award in Mastering Metrics

Marketers need to be able to selectively analyse data for insight, and undertake effective decision making in relation to marketing resources. This course looks at the increasing volume and range of data, innovative methods of analysis and new measures of marketing effectiveness.

It includes:

  • the role of marketing metrics within an organisation;
  • how a range of measurement techniques can be used to achieve insights and make strategic decisions;
  • the value of using appropriate data sources to enable effective analysis; and
  • how employing analytics tools and techniques can ensure effective decision making.

The full syllabus can be viewed here.

The course is one of the core modules of the new CIM Diploma in Professional Marketing and usually takes 6 months to complete. It may be studied as part of the full qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

The course is suitable for:

• Those with three plus years' of experience working in Marketing; or
• Delegates with a Bachelors degree in business or marketing, where a minimum of 30% of the credits come from marketing.


Assessment is by a work-based assignment, based on a given scenario and an organisation of your choice. The course may be taken without submitting the assignment but no Award will be issued.

Click here to view the course timetables


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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

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In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

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I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


Take your marketing career to new heights with the NEW @CIM_Exchange Marketing Leadership Programme, starting in Fe……

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