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Cambridge Marketing College

CIM Award in Leading Change

A key aspect of a senior marketer’s role is leading and managing change within an organisation. This module will enable you to meet the challenges of change by providing a platform for supporting future responses through harnessing organisational potential and sustainable innovation.

In addition you will develop an understanding of how the organisation’s assets can be managed to build and sustain a clear market position to guide, support and implement market-led change within an organisation.

This course takes 6 months to complete and forms part of the CIM's level 7 Marketing Leadership Programme.

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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