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Cambridge Marketing College

CIM Award in Digital Strategy

Digital marketing has evolved from a set of tactical actions into a significant element of strategy. This course provides insight and in-depth consideration into how organisations can implement digital marketing capabilities into strategic marketing planning.

It includes:

  • an understanding of the macro and micro environments and the impact of the disruptive digital landscape;
  • how creating digital marketing mixes can enable organisations to respond with agility; and
  • how the management of digital channels and the application of key digital measures help to achieve business objectives.

 The full syllabus can be viewed here.

 

The course is one of the elective modules of the new CIM Diploma in Professional Marketing and usually takes 6 months to complete. It may be studied as part of the full qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

The course is suitable for:

• Those with three plus years' of experience working in Marketing; or
• Delegates with a Bachelors degree in business or marketing, where a minimum of 30% of the credits come from marketing.

Assessment:

Assessment is by a three-part portfolio comprising research, plan and report. The course may be taken without submitting the portfolio but no Award will be issued.

Click here to view the course timetables

 

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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