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Cambridge Marketing College

CIM Award in Digital Marketing

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing actrtivities. This course provides an introduction to the fast moving digital world.

It will look at:

  • the challenges and opportunities in the digital environment;
  • the digital tools available to support and enhance marketing activities;
  • effective digital monitoring and measurement techniques; and
  • the skills needed to improve digital effectiveness.

The course is one of the elective modules of the new CIM Certificate in Professional Marketing and usually takes 6 months to complete. It may be studied as part of the full qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

The course is suitable for:

• Junior marketers and those working in marketing support roles
• Delegates with a Bachelor or Masters degree in a non-Business discipline

Assessment:

Assessment is by a three-part work based portfolio in order to gain the CIM Award. The course may be taken without submitting the portfolio but no Award will be issued.

Click here to view the course timetables

 

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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