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Cambridge Marketing College

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This year, the Annual Cambridge Marketing Dinner will be held on 1 July from 7.00 pm at St John's College, Cambridge. We are delighted to be able to announce that the lecture will be delivered by Debbie Frost, VP International Communications and Public Affairs at Facebook. Debbie will be flying in from San Francisco to talk about "Managing Communications In(side) a Social World".  Drinks on the Backs will precede the annual dinner which is followed by the lecture when you will have the opportunity to ask Debbie questions. This is a rare opportunity to learn about marketing communications from an expert inside the world of Social Media. For more information and to request tickets Email: shane@marketingcollege.com.

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I learned today of Krav Maga, Hebrew for a self-defence system developed by the military in Israel. The more I read and listened the more it reminded me of the key elements in creating, managing and evolving marketing tactics in a competitively hostile environment. Wikipedia says Krav Maga encourages students to avoid confrontation. If this...

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