CIM Diploma in Mobile Marketing

• Locations: Birmingham, Bristol, Cambridge, Cardiff, Dubai, Edinburgh, Germany, Guildford, Hong Kong, Leeds, Manchester, Netherlands, Newcastle, Nottingham, Romania, Thailand, Distance Learning UK, Rest of the World: Distance Learning

The CIM Diploma in Mobile Marketing provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to undertake mobile marketing. It includes the two core modules of the new CIM-CAM Digital Diplomas and one specialist module:

• Marketing and Consumer Behaviour (MCB)
• Digital Marketing Essentials
• Principles of Mobile Marketing

The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments.

The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials.

The Principles of Mobile Marketing module provides an introduction to good practice in mobile marketing and explores how it fits within the communications mix. It will also look at ways in which the channel can be maximised and how success in mobile marketing can be measured. Completing this module alone gives delegates the CAM Award for Mobile Marketing. Completing all 3 modules gives you the CIM Diploma in Mobile Marketing.

Assessment is by assignment for all 3 modules.

This course is suitable for delegates with:

• a degree in any discipline or
• a BTEC in Business Studies or
• a minimum of 2 years' experience in Sales and Marketing

Exemption from the MCB module is available if you have a Marketing degree or a Level 4 CIM qualification.

Tutors for this course

• Bena Roberts view profile →
• Terry Nicklin view profile →
• Neil Wilkins view profile →