CIM Diploma in Digital Campaign Planning

• Locations: Birmingham, Bristol, Cambridge, Cardiff, Dubai, Edinburgh, Germany, Guildford, Hong Kong, Leeds, Manchester, Netherlands, Newcastle, Nottingham, Romania, Thailand, Distance Learning UK, Rest of the World: Distance Learning

The CIM Diploma in Digital Campaign Planning provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to undertake digital campaign planning. It includes the two core modules of the new CIM-CAM Digital Diplomas and one specialist module:

• Marketing and Consumer Behaviour (MCB)
• Digital Marketing Essentials
• Digital Campaign Planning

The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments.

The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials.

The Digital Campaign Planning module provides the insight and knowledge needed to implement digital communications projects. Central to the module is an exploration of the new models and approaches that are now governing digital communications including web 2.0-3.0, social networking, blogging, and subscription based communications tools. Completing this module alone gives delegates the CAM Award for Digital Campaign Planning. Completing all 3 modules gives you the CIM Diploma in Digital Campaign Planning.  

Assessment is by assignment for all 3 modules.

This course is suitable for delegates with:

• a degree in any discipline or
• a BTEC in Business Studies or
• a minimum of 2 years' experience in Sales and Marketing

Exemption from the MCB module is available if you have a Marketing degree or a Level 4 CIM qualification.

Tutors for this course

• Mike Farmer view profile →
• Terry Nicklin view profile →