The PSMG 21st Annual Conference - "Innovation isn't easy, but it's simple"
16 Nov 2016 - From 08:00 to 17:30
Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.
No matter how challenging the implementation of an innovative idea may be, the concept itself can be simple. Everyone can innovate! It is not going to happen overnight – we are talking evolution not revolution and each firm’s culture, leadership and strategic direction are different. What we have seen however, is that where firms create a true culture of innovation, success follows. The key message at the PSMG 21st Annual Conference is to demonstrate that innovation is not only achievable but vital for success.
Find out more and meet us there!
The Cambridge Marketing Book Club: Alan Moore on No Straight Lines
Date TBC - Cambridge
We have arrived at the adaptive edge of our industrial society. We face significant challenges that are social, economic, environmental and organisational in nature. These are not separate but interwoven and they ask big questions of how do we collectively respond to these design challenges? Technology always invites the possibility to rethink, and redesign pretty much everything. Think, IoT, FinTech, Wearable Tech, nanotechnology, driverless cars, and electric super cars courtesy of Elon Musk and Tesla.
But this is not a tech only story. This is about purpose in a business, creating value, it is about people, communities and society - because who else does business serve? Its about applied creativity to imagine what was previously seen as impossible and then create it. Once upon a time we struggled to conceive of the reality of manned flight, of phones not plugged into walls, or electricity running through houses, towns and cities.
How can we create a more restorative, higher performing economy and what is our role in it?
What does next for business look like to you?
Fees: Attendance costs just £15 per session (exc. VAT) and includes a free copy of the book under discussion.