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Printed: 09 September 2010 at 02:27:46 |
Introduction to Marketing for SMEs
What is it all about?
This course is designed specifically to introduce delegates to the topic of marketing and how it applies to the special circumstances of SMEs. It will explain the basic concepts and tools of marketing as well as the practicalities of developing and implementing a low cost marketing plan. The aim is to equip delegates with the core skills to improve marketing within their organisation. After the course delegates also receive 2 hours of consultancy advice to help quality proof their marketing plan and assist forward planning.
Delegates will consider:
- The role of marketing in an SME
- Different ways of identifying the market
- The basics of market targeting
- The need to create a complete product and offer a solution to your customer
- The product portfolio and life cycle
- The Marketing Mix and what tools to apply
- Basic promotional techniques and how to prepare a low cost marketing communications plan
Who Should Attend?
This course is a good introduction for anyone working in an SME interested in understanding the power of marketing and how it can improve company performance; and in gaining the skills to prepare and implement a low-cost marketing plan.
Learning Objectives
At the end of the course delegates will:
- Have the core knowledge and basic skills to improve marketing within their SME
- Understand the need for market segmentation and effective targeting
- Understand and be able to select the right marketing tools
- Be able to develop a low cost marketing communications plan
How much does it cost?
The course costs £175 +VAT which includes a full-day workshop from 9.30am until 4.30pm and lunch, morning and afternoon refreshments.
For further information and dates please call 01954 234940 or EMail: charles@marketingcollege.com
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