Printed: 10 September 2010 at 22:45:28

The Cambridge Digital Marketing Programme

The world of Marketing is embarked on one of the paradigm shifts that occur only once every few decades: from Mass Marketing in the 70s, through Direct Marketing in the 90s to Digital Marketing today. No marketer can afford to ignore the opportunities and challenges which Digital (e-) Marketing provides. To meet this need we have developed the Cambridge Digital Marketing Programme. This unique programme combines strategic and tactical issues into a two day taught course which provides the knowledge and skills to plan and implement a digital marketing strategy, create and manage digital marketing campaigns and select and use the most effective tools and technologies to deliver tactical advantage. The course is led by two of our most experienced tutors in this field: Terry Nicklin and Neil Wilkins.  Prospectus and Enrolment Form

The programme optionally incorporates the CIM E-Marketing Award and the new CAM Diploma in Digital Marketing.

Delegates have the choice of attending the two day course or additionally

• completing an extra half-day course, sitting the one hour on-line exam, and receiving a briefing and ongoing tutor support for an assignment over six weeks leading to the  CIM E-Marketing Award
• completing an assignment and receiving the   CAM Digital Marketing Essentials Award
• completing an assignment and receiving the   CAM Digital Marketing Planning Award

This course is suitable for delegates with:

• a degree in any discipline or
• a BTEC in Business Studies or
• a minimum of 2 years' experience in Sales and Marketing

Exemptions are available for graduates with a level 4 CIM qualification.

The course is available by:

 Executive Weekend Programme in Cambridge and Manchester

 Saturday Seminars in Bristol and Leeds 

Please see below for availability, college fees (excluding VAT) and enrolment.
For financial help  click here.