Printed: 03 September 2010 at 16:36:07

CMC Publications and Alumni Briefing Papers

Over the years we have produced a range of publications and briefing papers including CIM Shape the Agenda Think Pieces and papers on topical issues. These are all available to our alumni and delegates to download free of charge. Just click on the links below.

 You Talkin' To Me  - CIM Shape the Agenda Reprint, 2004

 The Creative Dilemma - CIM Shape the Agenda Reprint, 2004

 The Measure of Success: Sports Sponsorship  - CIM Shape the Agenda Reprint, 2004

 Segmentation - CIM Shape the Agenda Reprint, 2005

 Legal and Ethical Issues in Marketing   - CMC Publication and CIM Shape the Agenda Reprint, 2006

 Mobile Marketing Alumni Briefing - CMC Publication, 2007

 Word of Mouth and Viral Marketing - CMC Publication, 2008

 Non-Intrusive Marketing - CMC Publication 2009

 The State of Marketing - Prof Malcolm McDonald - CMC Publication 2009

 Guide to Facebook - CMC Publication May 2010

 Definitive Guide to Marketing Qualifications - CMC Publication, 4th Edition 2010

 Latest College Newsletter

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