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Printed: 29 July 2010 at 15:41:36

Professional Diploma for Professional Services Marketing

 bullet tick Prospectus and Enrolment Form

This course is designed especially for marketers working in the Professional Services sector and has been endorsed by the Professional Services Marketing Group (PSMG). It is based on the CIM Professional Diploma but adapted for the Professional Services Sector and comprises the 4 modules of the CIM Professional Diploma:

  • Marketing Planning Process
  • Delivering Customer Value through Marketing
  • Marketing Management
  • Project Management

Delegates have a specialist Course Director, Andrew Hedley, text books, webinars and assignments which apply the mainstream theory of the CIM Diploma to the Professional Services world. Assessment is by work-based assignments for 3 modules and by examination for the Delivering Customer Value through Marketing module. The course usually takes 12 months to complete. Successful delegates receive both the CIM Professional Diploma and a CMC/PSMG Diploma.

The course is available by Distance Learning and by evening classes in London. However, you can also opt to attend taught Professional Diploma sessions:

bullet tick Evening Classes in Cambridge

bullet tick Executive Weekends in Cambridge and Manchester 

bullet tick Saturday Seminars in BristolCardiff, Edinburgh, Guildford, and Nottingham

Entry Qualifications:

  • A degree in Business with at least 30% marketing content or a degree in any discipline and 3 years’ work experience in marketing
  • Must be currently working for a Professional Services company/body/institute or with a connected organisation

Past delegates have included accountants, architects, consultants, lawyers and worked for marketing agencies. 

Due to the unique Joint Application form (to the College and CIM) for this course candidates must enrol using the offline application form.

The experience and knowledge of CMC tutors has ensured Barclays' colleagues have a firm grounding in marketing and business theory and are able to apply this in a practical commercial environment. CMC has been fulfilling Barclays' Marketing training or over three years, and continue to exceed our expectations.

Tom Corbett, Marketing Operations Office, Barclays



 
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