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Printed: 29 July 2010 at 15:41:44 |
Professional Diploma for Sports Marketing
 Prospectus and Enrolment Form
This course is designed especially for marketers already working in the Sports sector, or who have a desire to develop a career in Sports Marketing. It is endorsed and supported by Sport England.
The course is based on the CIM Professional Diploma but adapted for the Sports Sector and comprises the 4 modules of the CIM Professional Diploma:
Delegates have a specialist Course Director, Nick Wake, text books, webinars and assignments which apply the mainstream theory of the CIM Diploma to the Sports world. Assessment is by work-based assignments for 3 modules and by examination for the Delivering Customer Value through Marketing module. The course usually takes 12 months to complete. Successful delegates receive both the CIM Professional Diploma and a CMC/Sport England Diploma.
The course is available by Distance Learning. However, if you want to have face to face tuition you can upgrade and attend taught Professional Diploma sessions:
Evening Classes in Cambridge
Executive Weekends in Cambridge and Manchester
Saturday Seminars in Bristol, Cardiff, Edinburgh, Guildford, and Nottingham
Entry Qualifications:
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A degree in Business with at least 30% marketing content or a degree in any discipline and 3 years’ work experience in marketing
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Must be currently working for a Sports company/body/institute or with a connected organisation
Past delegates have come from football and other sports clubs, sports sponsorship companies, local authorities and have included sports men and women and Olympic athletes.
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Delegate Comment
I would like to say that the college has been absolutely superb over the past two years and if you ever need some testimonials for brochures etc, please do not hesitate to get in touch. Thank you once again to all, especially Shane who is most efficient and supportive.
Sadie Wigglesworth, Account and Event Manager, Subaru World Rally Team
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Delegate Comment
'I decided to start the sports marketing diploma as this was an area I had enjoyed most when I touched on it during my time at university. I also had a lot of spare time on trips, waiting for tournaments to start so the structure of the diploma appealed to me as you could work at your own pace putting in more hours when you had more spare time and not doing so much work when times were busy. Not having to attend lectures, but having all the books provided and a tutor at the end of the phone also made it easier to study as a result I managed to complete the diploma without it having a negative impact on my training or tournament results. In fact, I think it actually had a positive impact as it took the pressure off me performing as I knew I was making the most of my spare time and setting myself up for life after badminton. The diploma proved really interesting, I liked the way you had to relate the theory to a real organisation and it gave me a better understanding of how Badminton England was run and an appreciation of the work that goes on behind the scenes. I would highly recommend undertaking the sports marketing diploma as it gave me a much better understanding as to how the organisation I was working for operated.'
Natalie Munt, Marketing Manager, Badminton England
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