 |
Printed: 29 July 2010 at 15:36:48 |
Professional Diploma for Arts Marketing
 Prospectus and Enrolment Form
This course is designed especially for marketers working in the Arts sector and is supported by the Arts Marketing Association (AMA). It is based on the CIM Professional Diploma but adapted for the Arts Sector and comprises the 4 modules of the CIM Professional Diploma:
Delegates have a specialist Course Director, Kate Sanderson, text books, webinars and assignments which apply the mainstream theory of the CIM Diploma to the Arts world. Assessment is by work-based assignments for 3 modules and by examination for the Delivering Customer Value through Marketing module. The course usually takes 12 months to complete. Successful delegates receive both the CIM Professional Diploma and a CMC/AMA Diploma.
The course is available by Distance Learning. However, if you want to have face to face tuition you can upgrade and attend taught Professional Diploma sessions:
Evening Classes in Cambridge
Executive Weekends in Cambridge and Manchester
Saturday Seminars in Bristol, Cardiff, Edinburgh, Guildford, and Nottingham
Entry Qualifications:
-
A degree in Business with at least 30% marketing content or a degree in any discipline and 3 years’ work experience in marketing
-
Must be currently working for an Arts company/body/institute or with a connected organisation
Past delegates have come from orchestras, theatres, museums, galleries, local authorities, touring and music companies.
|
Delegate Comment
I decided to study for the Professional Diploma as I don't want to stagnate/stand still and I want to improve my knowledge of the arts sector. It rounds off my CV (practical and theoretical experience) and demonstrates a commitment to my own development i.e. I'm not just relying on my employers for personal and career development. The best thing is that it helps me to think 'outside' my own industry and makes me look at a wider/bigger picture."
Kate James, Arts Marketing Delegate
|
|
Delegate Comment
I financed myself to undertake the course and the investment has already paid off. The same week I received the result of my final assignment I was offered the job of Marketing and Audience Development Manager at City Arts in Nottingham. The post specifically asked for evidence of continued professional development and the course no doubt helped me get the job.
Richard Jones, Marketing and Audience Development Manager, City Arts
|
|