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Printed: 29 July 2010 at 15:31:37 |
What to Study
There are a host of professional qualifications on offer CIM, CAM, MRS, CIPR, IDM, ISP, IPS, ISMM and more. However, most of these qualifications mean little outside of their specialist niche. We offer courses in the best known and most respected of the qualifications CIM, IDM, CAM, MRS and CIPR.
We have produced a Guide to the full range of qualifications available.  Click here to see a copy.
To choose the right course for you there are 2 key considerations:
If you are, or want to be, responsible for the development of product/services and the management of the marketing mix, then you need the Chartered Institute of Marketing qualifications starting with the Introductory Certificate, Professional Certificate or Professional Diploma and finally the Postgraduate Diploma which can lead on to a Masters qualification such as an MBA and Chartered Marketer status. At the Certificate level you also have the option of one of our specialist Certificates in Charities or Food Marketing. At the Professional Diploma level you also have the option of one of our specialist Diplomas if you work in Arts, B2B, Professional Services or Sports marketing, or taking the MRS Advanced Certificate in Market and Social Research Practice.
If, on the other hand, you are in or want to develop a career in the arena of Advertising, PR, or Media then you need the CAM Diploma in Marketing Communications, now offered by the CIM, which leads on to the Postgraduate Diplomas of the CIPR or the CIM or the Integrated Marketing Communications Diploma from the IDM. If you want to specialise in PR then the CIPR Advanced Certificate or Diploma are the best option.
If you are interested in Digital Marketing we offer the CIM – CAM Diploma in Digital Marketing, and CIM – CAM Diploma in Managing Digital Media.
In addition we also offer a range of specialist courses including our Marketing for HighTechnology Companies Programme and a range of short courses.
Once you have decided which direction is right for you, your current level of qualifications and experience will determine which level of course you are eligible to study. All of our courses are listed on the left. Click on the course name to find out more about them and the eligibility criteria.
If you are unsure which is the best course for you and would like further advice please call us on 01954 234940. We are always happy to advise.
We look forward to helping you with your career.
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