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Printed: 09 September 2010 at 02:11:22 |
Annual Cambridge Marketing Lecture
The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.
Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler. We have placed the text of their speeches here for you to download and read - the files are in .PDF format. For the more recent years a Podcast is also available below.
 Philip Kotler on the Future of Marketing
Malcolm MacDonald on Marketing Planning
Paul Fifield on The Future of Marketing on the Internet
Hugh Davidson on Making Vision and Value work
Peter Fisk on the Future of Marketing in the Twenty First Century
Sir Paul Judge on Globalisation Podcast .jpg)
Laurie Young on Marketing Myths Podcast
Ian McCaig on Internet Marketing Podcast
Dr Paul Fifield on Marketing in a Recession
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