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Printed: 29 July 2010 at 15:36:06 |
CIM E-Marketing Award
Please note that the CIM is withdrawing this course from June 2010. It has been replaced by the Digital Marketing Planning module of the CIM/CAM Diploma in Digital Marketing. Click here for the new course:  CAM Award for Digital Marketing Planning
E-Marketing using the latest technology including digital communications, online communications, and multimedia marketing is now integral to any good marketing plan. However, many businesses still find online marketing challenging. This course had been designed to give marketing professionals the opportunity to learn more about the key concepts and tools involved and to make the most of E-Marketing opportunities. The course includes:
It aims to provide delegates with:
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An overview of e-marketing, its dynamic opportunities and an insight into the emerging new business models
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The knowledge to ensure your e-marketing activities are maximised and integrated into existing marketing plans
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The ability to propose e-marketing plans using different e-marketing tools depending on the needs of the business
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An understanding of how to research and reach your customers and potential markets through new online channels
Entry criteria:
The award is for any professional marketer wishing to gain a knowledge of e-marketing and therefore has no formal entry criteria. However, as a guide, the suggested minimum level of entry is the same as for the CIM Professional Diploma in Marketing.
Assessment is in 2 stages:
Part A: (50%) - a one hour online multiple choice examination
Part B: (50%) - a business based mini-project/management report on eMarketing, drawing on what delegates have learned from the course.
This course is available by:
Executive Weekend Programme in Cambridge
Saturday Seminars in Bristol and Leeds
Distance Learning - this option takes 3 to 6 months. Delegates take the online exam when they feel ready and submit their eMarketing report at the end of the study period.
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