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Printed: 29 July 2010 at 15:36:31 |
Marketing for Technology Companies
Is yours a technology-based, B2B company? Then this is for you.
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Get a better return from your marketing and sales activities
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We are now offering our Technology Marketing courses in two formats:
- MICO programme: Live interactive video webinars, series of one-hour sessions spaced a week or more apart
- MHT programme: Conventional classroom, one-day standalone courses
Live online programme (MICO):
Experience our acclaimed Technology Marketing courses without having to spend time away from the office. [Click here for more details about MICO.]
The MICO programme will offer a number of courses, all aimed at the special requirements of B2B, technology-based businesses. The first one is Market and Product Strategy for Technology Companies, and others are expected to be added during the year. Click below for details (will open in a new page):
Conventional classroom programme (MHT):
The MHT (Marketing for High Technology) programme offers a series of one-day courses in a conventional classroom, all aimed at the special requirements of B2B, technology-based businesses. There are now five independent one-day courses in the programme (click to see details - including dates - of each one in a new window):
Venue: All MHT courses are held in St John's Innovation Centre, Cambridge.
Prices: each course in the MICO and MHT programmes costs £425+VAT per person. See individual courses for discounts for people booking on more than one course. Further discounts are available if you book for three or more people: please email us for details of discounts for multiple bookings.
Booking: See individual course pages for booking details
 Grants: Companies with up to 250 employees may qualify for "Leadership and Management" grants of up to £1000 towards MHT course fees. Companies in certain industry sectors (eg life sciences and healthcare) may also qualify for "Beyond 2010" funding, up to £2500. For further information on both these schemes, please email us.
Brochure: Click here if you would like us to send you a printed copy of the MHT brochure.
Enquiries: Click here to email us any other enquiries about the MHT/MICO programme.
MHT since 1996
We have been delivering marketing training for technology-based companies since 1996. Previous delegates have come from a wide variety of technology based businesses, including software companies, engineering consultancies, instrumentation businesses, telecoms companies, IT solutions providers, device manufacturers, and biotech businesses. Delegates have come from small, medium and larger companies.
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Walter Herriot, former Managing Director, St John's Innovation Centre, says
“It has never been sufficient simply to design great products and services: from the earliest stage, any technology-based company must also pay close attention to understanding its marketplace and to ensuring that the products and services, when they appear, are appropriate for the needs of their potential customers.
The practical approach of Cambridge Marketing College’s MHT programme makes a real contribution to filling this gap, and I have no hesitation in recommending it to anybody in a technology-based company who is concerned with improving their own approach to the marketplace.”
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