CIM Diploma in Hospitality and Tourism Marketing

• Locations: Birmingham, Bristol, Cambridge, Cardiff, Dubai, Edinburgh, Germany, Guildford, Hong Kong, Leeds, Manchester, Netherlands, Newcastle, Nottingham, Romania, Thailand, Distance Learning UK, Rest of the World: Distance Learning

This is an exciting time for the hospitality and tourism sector in the UK:

• Domestic and overseas visitors put an estimated £115bn a year into the UK economy and foreign visitors' spending could almost double from £16bn to £31bn by 2020.
• The number of jobs directly and indirectly linked to tourism could rise by 264,000 to 2.89 million in that time according to a recent study by VisitBritain.
• The study predicts that favourable exchange rates and the 2012 Olympics mean the tourism sector is likely to grow by 3.5% per annum between 2010 and 2020.

This growth has created exciting opportunities for marketers focused on the hospitality and tourism sectors and the CIM Diploma in Hospitality and Tourism is designed to enable marketers to capitalise on these. This broad-based qualification, designed with an international focus, will address differences between the hospitality, travel and tourism and other industries and provide delegates with practical and operational marketing skills for junior or supporting roles in marketing or supervisory management in all sectors of the rapidly expanding international visitor economy. It has 3 modules:

• Marketing and Consumer Behaviour
• Hospitality and Services Marketing
• Tourist Motivation and Behaviour

All 3 modules are assessed by assignment. The course usually takes 12 months to complete.

Entry requirements:

You must be educated to at least A Level standard or equivalent, and have a recognised UK degree or equivalent level 5 or 6 qualification, or a relevant level 3 or above qualification in Tourism or Marketing (e.g. CIM Professional Certificate in Marketing). Business or marketing experience would be an advantage but is not essential.

Tutors for this course

• Neil Wilkins view profile →