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Cambridge Marketing College

CAM Diploma in Digital Marketing (Metrics & Analytics)

Our pass rate for this course for the whole of last year was 100%!

Course Content

The CIM -CAM Diploma in Digital Marketing (Metrics & Analytics) provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to handle digital metrics and analytics. It includes the two core modules of the CIM-CAM Digital Diplomas and one specialist module:

The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments.

The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials.

The  Web Analytics & Social Media Monitoring module explores basic online research principles and then examine two themes: Web Analytics reviews the effectiveness of company communications and customer interactions on a range of digital marketing platforms including website, social media presences and mobile marketing; and Social Media Monitoring involves using tools to listen to conversations about a brand across digital platforms and taking appropriate action. Completing this module alone gives delegates the CAM Award for Web Analytics & Social Media Monitoring. Completing all 3 modules gives you the CIM-CAM Diploma in Digital Marketing (Metrics & Analytics).


Assessment is by assignment for all 3 modules.

Study Package

Click here to view our full range of unique study materials and tutor support. 

This course is suitable for delegates with:

  • a degree in any discipline or
  • a BTEC in Business Studies or
  • a minimum of 2 years' experience in Sales and Marketing

Exemption from the MCB module is available if you have a Marketing degree or a Level 4 CIM qualification or above or for the DME module if you hold the IDM Diploma. Click here for more information on CIM Exemptions.


Click here for course timetables. Distance learners may start at any time.

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2016 Prospectus for Professional Marketers

View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


Welcome to all our #students joining our classes in #Manchester today. Best of luck with your studies!

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