CIM Introductory Certificate

• Locations: Birmingham, Bristol, Cambridge, Cardiff, Dubai, Edinburgh, Germany, Guildford, Hong Kong, Leeds, Manchester, Netherlands, Newcastle, Nottingham, Romania, Thailand, Distance Learning UK, Rest of the World: Distance Learning

This is the CIM entry level qualification for those new to marketing and introduces delegates to the fundamentals of marketing and understanding customers. There are 2 units:

• What is Marketing?
• Understanding Customer Relationships

By the end of the course you should understand the function of marketing and its role in an organisation; know about the four Ps (product, price, place and promotion) and how to apply the marketing mix; understand more about customers and managing customer relationships; and be able to communicate with internal and external customers in different ways. The course looks at marketing in different situations and considers the Not for Profit, Service, and B2B sectors as well as the Consumer market.

The course is suitable for:

This course is ideal for people who want to learn more about marketing whether they are in a marketing job or not.

It is suitable for delegates in junior marketing posts or assistants supporting others in marketing roles or for event
management assistants, customer service assistants, call centre employees, personal assistants or non-marketers wanting to understand more about marketing or move into a marketing role. 

Tutors for this course

• Kerry Radden view profile →
• Paul Chambers view profile →
• Chris Parker view profile →
• Paul Dunnage view profile →