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Cambridge Marketing College

International Diplomas

This course is a classroom based course designed to introduce learners to the contemporary marketing practices and international case studies. Consisting of 4 modules, the course covers key areas of marketing for those aiming to enter a marketing career. The course was designed by the Cambridge Marketing College and the course materials have been written and curated by the College’s Fellows. Materials include written texts, international published papers, videos and podcasts of contemporary case studies. Classes are given by lecturers at Finplan and other carefully selected Indian Instutions, to give the learners the combination of local and international marketing knowledge.

 

 Essentials of Marketing

Which includes: Marketing as a function, Consumer and Organisational buying behaviour, key components of the marketing environments, the Marketing Mix, contemporary marketing trends and methods for measuring the success of marketing activities.

Marketing Planning

Which includes: Assessing the marketing environment, the Macro Environment, undertaking a marketing audit, planning within a marketing context, stages of the marketing planning process and digital marketing components.

Market Research

Which includes: Concept of a Marketing Decision Support System and its role, the stages of the marketing research process, identifying and evaluating techniques for collecting qualitative data and monitoring user-generated on-line content, identifying and evaluating techniques for collecting quantitative data, and online research tools, including Google analytics.

Integrated Communications

Which includes: The importance of Stakeholders, the nature and importance of Stakeholder relationships, the purpose and process of marketing communications, creating a marketing communications campaign and examples of real campaigns.

Assessment

The Diploma is assessed by a combination of end of module exams and a final project based assessment. At the end of the course, students are required to write an analysis of a real company. This allows the student to apply their learning to a real situation. This is a test of their understanding and application of the theory learned across the 4 modules. The student may choose a company that they work for, one they have personal knowledge of or may be based on a case study. The analysis will be 4-6 pages in length in table format (not an essay).

 

For more detilas about the course contact Kiran Kapur (kiran@marketingcollege.com)  or delivery options contact Nandan Sengupta


 

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Course Prospectus 2016 Prospectus for Professional Marketers

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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