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Cambridge Marketing College

CIM Foundation Certificate

Our pass rate for this course in the most recent results was 100%

Course Content

The CIM Foundation Certificate is the CIM entry level qualification for those new to marketing and introduces delegates to the fundamentals of marketing and understanding customers. There are 2 units:

By the end of the course you should understand the function of marketing and its role in an organisation; know about the seven Ps (product, price, place, promotion, people, process and physical evidence) and how to apply the marketing mix; understand more about customers and managing customer relationships; and be able to communicate with internal and external customers in different ways. The course looks at marketing in different situations and considers the Not for Profit, Service, and B2B sectors as well as the Consumer market.

The course is suitable for:

People who want to learn more about marketing whether they are in a marketing job or not, and delegates educated to A-Level standard. It is ideal for delegates in junior marketing posts or assistants supporting others in marketing roles or for event management assistants, customer service assistants, call centre employees, personal assistants or non-marketers wanting to understand more about marketing or move into a marketing role. 

Attending Taught Classes

Foundation Certificate delegates can opt to attend taught classes for this course. As the syllabus overlaps with other CIM qualifications, delegates can attend two day taught classes which are offered in conjunction with the Marketing and Integrated Communications modules of the CIM Certificate in Professional Marketing.  

Click here for course timetables . Distance learners may start at any time

Study Package

Click here to view our full range of study materials and tutor support for the course. 

 

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2016 Prospectus for Professional Marketers

View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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