CIM Foundation Certificate
Our pass rate for this course in the most recent results was 100%
The CIM Foundation Certificate is the CIM entry level qualification for those new to marketing and introduces delegates to the fundamentals of marketing and understanding customers. There are 2 units:
By the end of the course you should understand the function of marketing and its role in an organisation; know about the seven Ps (product, price, place, promotion, people, process and physical evidence) and how to apply the marketing mix; understand more about customers and managing customer relationships; and be able to communicate with internal and external customers in different ways. The course looks at marketing in different situations and considers the Not for Profit, Service, and B2B sectors as well as the Consumer market.
The course is suitable for:
People who want to learn more about marketing whether they are in a marketing job or not, and delegates educated to A-Level standard. It is ideal for delegates in junior marketing posts or assistants supporting others in marketing roles or for event management assistants, customer service assistants, call centre employees, personal assistants or non-marketers wanting to understand more about marketing or move into a marketing role.
Attending Taught Classes
Foundation Certificate delegates can opt to attend taught classes for this course. As the syllabus overlaps with other CIM qualifications, delegates can attend two day taught classes which are offered in conjunction with the Marketing and Integrated Communications modules of the CIM Certificate in Professional Marketing.
Click here for course timetables . Distance learners may start at any time
Click here to view our full range of study materials and tutor support for the course.