CAM Diploma in Digital Marketing (Media & Branding)
Our pass rate for this course for the whole of last year was 100%!
The CAM Diploma in Digital Marketing (Media & Branding) provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to evaluate and integrate digital media. It includes the two core modules of the CIM-CAM Digital Diplomas and one specialist module:
- Marketing and Consumer Behaviour (MCB)
- Digital Marketing Essentials
- Integrating Digital Media & Branding
The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments.
The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials.
The Integrating Digital Media & Branding module aims to provide a good understanding of the fragmented nature of media management. The four sections comprise: offline media such as print, radio and television; online digital media including mobile communications; integrated communications and integrated branding communications; and key performance indicators in integrated marketing communications (IMC). Completing this module alone gives delegates the CAM Award for Digital Media and Branding. Completing all 3 modules gives you the CIM- CAM Diploma in Digital Marketing (Media & Branding).
Assessment is by assignment for all 3 modules.
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This course is suitable for delegates with:
a degree in any discipline or
a BTEC in Business Studies or
a minimum of 2 years' experience in Sales and Marketing
Exemption from the MCB module is available if you have a Marketing degree or a Level 4 CIM qualification or above or for the DME module if you hold the IDM Diploma. Click here for more information on CIM Exemptions.
Click here for course timetables .Distance learners may start at any time