Diploma in Digital Media & Branding

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This qualification from CAM provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to evaluate and integrate digital media. It includes the two core modules of the new CIM-CAM Digital Diplomas and one specialist module:

• Marketing and Consumer Behaviour (MCB)
• Digital Marketing Essentials
• Digital Media & Branding

The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments.

The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials.

The Digital Media & Branding module aims to provide a good understanding of the fragmented nature of media management. The four sections comprise: offline media such as print, radio and television; online digital media including mobile communications; integrated communications and integrated branding communications; and key performance indicators in integrated marketing communications (IMC). Completing this module alone gives delegates the CAM Award for Digital Media and Branding.

Assessment is by assignment for all 3 modules.

This course is suitable for delegates with:

• a degree in any discipline or
• a BTEC in Business Studies or
• a minimum of 2 years' experience in Sales and Marketing

Exemption from the MCB module is available if you have a Marketing degree or a Level 4 CIM qualification.

Tutors for this course

• Mike Farmer view profile →
• Terry Nicklin view profile →