CAM Diploma in Managing Digital Media

• Locations: Birmingham, Bristol, Cambridge, Cardiff, Edinburgh, Guildford, Leeds, London, Manchester, Newcastle, Nottingham, Distance Learning UK, Rest of the World: Distance Learning

This digital marketing qualification from CAM provides delegates with both the knowledge and skills to manage digital marketing and communications campaigns and is aimed at the digital practitioner. It includes two modules from the CAM Diploma in Marketing Communications and two new modules focused on digital marketing:

• Advertising
• PR
• Integrating Digital Media and Branding   
• Implementing Digital Campaigns

The Advertising and PR modules provide a strong foundation in advertising and PR techniques and campaigns.The Integrating Digital Media and Branding  module evaluates all the key channels used for communication with the customer and how they are evolving and can be integrated. Completing the module alone gives delegates the CAM Award for Integrating Digital Media and Branding. The Implementing Digital Campaigns module equips delegates with the skills to deliver digital communication projects. Completing this module alone gives delegates the CAM Award for Implementing Digital Campaigns.

Assessment is by assignment for the two digital modules and examination for the PR and advertising modules.

The course is available by distance learning. However, you can upgrade and attend taught sessions for some modules. Please contact the College for further details.
 

This course is suitable for delegates with:

• a degree in any discipline or
• a BTEC in Business Studies or
• a minimum of 2 years' experience in Sales and Marketing

Exemptions are available for graduates with a level 4 CIM qualification.

Tutors for this course

• Mike Farmer view profile →
• Kim Spooner view profile →
• Sara Charlesworth view profile →