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CIPR Specialist Diploma in Internal Communications

  • Level: 7
  • Duration: 12 months
  • Study options: Online learning
  • Locations: Online

 

View the CIPR's full syllabus.

 

Develop specialist knowledge and practical tools to use in your internal communications. In just 3 Units, you will understand the importance of your internal communications and the impact this has on your company culture, work out a strategy to engage with colleagues and evaluate the outcomes. 

Designed for both generalist public relations/communications practitioners wishing to enhance their understanding of internal communications and for those looking to specialise in internal communication as a career. This qualification will be of interest to practitioners who have experience of internal communication activities or in a related discipline, such as human resources management.

Online distance learning tuition

  • Introductory one-to-one tutorial, with tutor to discuss what is involved in studying
  • Tuition from practising PR professionals, with experience in a variety of sectors
  • Access to the Learning Zone, with a weekly structure of videos, podcasts and reading
  • Specialist textbook provided
  • Closed Slack channel, with daily posts on contemporary PR topics
  • One-to-one tutor support for the assessment

Study package 

Find out what our students receive in their study package as part of this course.

Additional support

There are lots of free resources available within our student community to ensure you gain the best learning experience possible:

  • Learning styles support and practical toolkits to help with your studies
  • Fortnightly personal development and career webinars
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.

Online learning

Finance option available
Start any time and set your own pace! £1,295 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

* An additional amount of £437 for CIPR registration and assessment to be paid at checkout.

Spread the cost of your course*

Take advantage and make an initial payment of £370 by credit/debit card, then spread the remaining amount over 5 equal monthly instalments as follows:

  • Online learning £338.20/month

Entry criteria and support

In order to take this course, you need to have:

  • CIPR Professional PR Certificate,
  • OR One year's employment in PR, PLUS CIPR Specialist Certificate in Internal Communication OR CIM Diploma OR UK Bachelor's degree (or equivalent),
  • OR Two year's employment in PR, PLUS CAM Advanced Diploma in Marketing Communications OR NCTJ Diploma OR UK Bachelor's degree (or equivalent).

Level finder

Do you know which qualification is right for you?

The College will provide you with 6 months support.

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
60 hours

Unit One

Apply key concepts in internal communication:

  • The evolution of internal communication as a strategic management function;
  • Organisational structures, leadership and management;
  • Organisational culture and its impact on internal communication practice;
  • The role of internal communication in major change management programmes;
  • Using effective approaches to communication and engagement.

Unit Two

Define internal communication and engagement models and concepts:

  • Keeping employees informed and the employee voice;
  • Work engagement (how employees become engaged);
  • Internal communication and organisational engagement;
  • The psychology of communication and engagement;
  • Listening, authenticity and dialogue.

Unit Three

Critically evaluate and implement internal communication planning, including:

  • Audit and research methodologies; communication and organisational engagement;
  • Internal communication planning and management;
  • Advanced channel management, content creation and curation;
  • Measurement and evaluation of outputs and outcomes;
  • Applying principles of ethical and professional practice
  • Production of management reports, recommending performance improvements.
  • 3,000 word Management proposal outlining recommendations for developing strategy and performance improvement PLUS a supporting 2,000-word Review of the Proposal for change