What’s been happening in the marketplace this week that you need to know about?
Marketing salaries are on the rise: stats. What a great headline! This is something all marketers will be glad to hear, but what are the specifics? This post will tell you about the best and worst paid sectors, the gender gap (“male marketers earn around £15,261 more than their female counterparts!” – this stat doesn’t seem very fair to me) and what skills gaps there are in the marketplace. This is a very interesting article, take a look.
Twitter opens up advertising to small businesses in the UK. This isn’t a relatively new story but it’s something that I’m interested in, so I thought I’d write about it. In November last year Twitter expanded its advertising to SME’s in the UK, Ireland and Canada. Before this Twitter had only allowed SME’s in America to try out advertising on the social platform. It is expected that Twitter will come up with more advertising ideas however, for the time being we can now experiment and try our hand at promoted posts and promoted accounts.
A busy sales executive’s guide to actually using social media. As a busy marketing executive I was intrigued by this article. I wish I had more time to spend on social media but it’s something that ends up at bottom of my to-do list. I agree that some mentions are ‘a big deal’, there are some that you do not want to miss. Email alerts may well be the answer I’m looking for. Take a look and see for yourself.
Facebook launches trending topics. Facebook launches ‘trending topics’ which is very similar to Twitter. This will be made available to all users in the UK in the following weeks (I can’t see it yet on my home page). So what’s the difference between trending topics on Twitter and on Facebook? What are people’s initial thoughts on them? Check out TechCrunch’s overview.
Why online customer reviews will be more important in 2014. A guest post by Amanda DiSilvestro, writer for one of the largest SEO companies in the US, gives us her advice on customer reviews and what impact they’ll have in 2014. “Small business owners need to make sure they’re taking advantage of all the different review options, making efforts to earn quality reviews, and communicating with the team about updating and managing comments.” The post then explains how SME’s can do this. Take a look, it’s important to SEO, which means you need to pay attention.