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Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

 

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This week's show airs onThursday 29th February at 7pm on Star107FM. The show includes: How to Get a Job in B2B Marketing with Dominic Phipps, Head of B2B at brandrecruitment.co.uk, who specialise in Marketing, PR and Comms recruitment; a new feature 'Jargon Buster!' which this week looks at the Consumer Decision Making Process; and Making Advertising Effective for Small Business with Allison Thomas. You can listen again to all our radio shows on i-tunes - just click on the title above and follow the link.

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In Show 3,  Steve Woolley, External Affairs Manager at the Chartered Institute of Marketing (CIM) explains the Hackathon, the world’s largest marketing conversation. The CIM has created to Hackathon as a discussion forum to look at the changing role of marketing. You can join this at Marketing2025.com. In Jargon Buster! Charles Nixon describes the Red-Blue...

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