Cookie Compliance

We use cookies to give you the best possible online experience. If you continue, we'll assume you are happy for your web browser to receive all cookies from our website. See our terms and conditions for more information on cookies and how to manage them.

Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

 

View All News Items

This year, the Annual Cambridge Marketing Dinner will be held on 1 July from 7.00 pm at St John's College, Cambridge. We are delighted to be able to announce that the lecture will be delivered by Debbie Frost, VP International Communications and Public Affairs at Facebook. Debbie will be flying in from San Francisco to talk about "Managing Communications In(side) a Social World".  Drinks on the Backs will precede the annual dinner which is followed by the lecture when you will have the opportunity to ask Debbie questions. This is a rare opportunity to learn about marketing communications from an expert inside the world of Social Media. For more information and to request tickets Email: shane@marketingcollege.com.

.

Go To Blog

Like many people, I’ve been watching the run up to the General Election with great interest, not just through the eyes of a voter, but more with the scrutiny of a marketing professional. There was a time when election campaigning was all about knocking on doors, kissing babies, and outdoor advertising. The focus was on...

Twitter

Post Edited: Outdoor Indoor - What Gets Your Vote? marketingcollege.com/blog/outdoor-i…

Follow CMC on Twitter →