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Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

2015 - Debbie Frost from Facebook on Social Media 

2016 - Simon Ward  from IFly, the Creation of a new Brand Category in Leisure

 

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Last week we hosted our first B2B Cambridge Marketing Conference, organised jointly with UK Marketing Network. It was a fantastic event – we had some inspiring speakers and have had some great feedback on the content and format of the day. On top of that it gave all of us all the opportunity to step back from our busy day to day activities and we were able to enjoy our lunch in the sun! If you were inspired by the Conference you may also be interested in our:

One day course in B2B Social Media on 7th June, Cambridge
CIM Qualifications with our specialist pathways in B2B Marketing – we have classes starting in July and there is a special offer if you attended the Conference of a 10% discount on the course fees

Click on the links or contact Charlotte@marketingcollege.com for more information.

 

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Cambridge Marketing Review, Season 3, Ep. 10 – the show about Facebook and Responsive Websites In part 2 of the show’s interview with Debbie Frost, VP, Public Affairs at Facebook, we ask her about the Demographics of Facebook. She explains how Facebook has become the ‘fabric of people’s lives’ and that the demographic has broadened...

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