Cookie Compliance

We use cookies to give you the best possible online experience. If you continue, we'll assume you are happy for your web browser to receive all cookies from our website. See our terms and conditions for more information on cookies and how to manage them.

Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

 

View All News Items

We are delighted to announce that CMC has been invited to join the Scotland Food & Drink Skills Academy (SFDSA)’s Network of Excellence. The College joins leading colleges, universities and specialist industry training firms to provide world-class vocational education and training for Scotland’s food and drink sector.   Angela Foreman, Partnership Manager at the SFDSA, said every institution accepted into the Academy’s network had demonstrated a track record of experience in supporting businesses in class-leading levels of workforce education, training and skills project consultancy.

Harry MacDivitt, one of our Edinburgh tutors, accepted the Award on our behalf at the SFDSA Network of Excellence Awards 2015, which were launched by Cabinet Secretary for Education and Lifelong Learning, Angela Constance MSP.

The SFDSA's aim is to help people add economic value to business in the Scottish food and drink sector through training and development. They are fiercely proud of their independence, integrity and quest to deliver this aim over the long term and we are very proud to be working with them.
http://www.sfd-skillsacademy.co.uk/
 

Go To Blog

Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. A McKinsey Quarterly article. Source: www.mckinsey.com See on Scoop.it – Cambridge Marketing Review

Twitter

I just earned a gold badge in #Marketing for my topic Cambridge Marketing Review on @scoopit sco.lt/7MKyJd

Follow CMC on Twitter →