Annual Cambridge Marketing Lecture

For information about this year's Annual Marketing Lecture and Dinner click here

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler. We have placed the text of their speeches here for you to download and read - the files are in .pdf format.

 Philip Kotler on the Future of Marketing

 Malcolm MacDonald on Marketing Planning

 Paul Fifield on The Future of Marketing on the Internet

 Hugh Davidson on Making Vision and Value work

 Peter Fisk on the Future of Marketing in the Twenty First Century

 Sir Paul Judge on Globalisation 

 Laurie Young on Marketing Myths

 Ian McCaig on Internet Marketing  

 Dr Paul Fifield on Marketing in a Recession

 Malcolm MacDonald on The State of Marketing

 Rita Clifton on How to Build a World Class Brand

Kevin Bishop on Building a B2B Brand -  IBM