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Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

 

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The first meeting of our new Cambridge Marketing Book Club will be on 17 May at 6.00pm in Cambridge. The Club has been created in collaboration with the CIM as a forum for marketers and business people to meet in a friendly and informal context, and to meet with authors of both newly published and well-known business books. The sessions are designed to be highly engaging, and to deliver ongoing learning and skills development. The first book to be discussed will be "Game Changers" and the author, Peter Fisk, will be there to introduce and discuss it. If you would like to join us the cost is just £15. You can find out more and book a place here: http://www.marketingcollege.com/events/.

 

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The show had an international flavour. David Earp, International Trade Advisor at UKTI East, discussed the ins and outs of exporting.  The UKTI will help companies who are just starting out in exporting and those who need to refresh their export strategy.  UKTI has the world’s largest network of UK companies. His advice was that...