Cookie Compliance

We use cookies to give you the best possible online experience. If you continue, we'll assume you are happy for your web browser to receive all cookies from our website. See our terms and conditions for more information on cookies and how to manage them.

Cambridge Marketing College

Annual Cambridge Marketing Lecture

For information about this year's Annual Marketing Lecture and Dinner click here

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler. We have placed the text of their speeches here for you to download and read - the files are in .pdf format.

 Philip Kotler on the Future of Marketing

 Malcolm MacDonald on Marketing Planning

 Paul Fifield on The Future of Marketing on the Internet

 Hugh Davidson on Making Vision and Value work

 Peter Fisk on the Future of Marketing in the Twenty First Century

 Sir Paul Judge on Globalisation 

 Laurie Young on Marketing Myths

 Ian McCaig on Internet Marketing  

 Dr Paul Fifield on Marketing in a Recession

 Malcolm MacDonald on The State of Marketing

 Rita Clifton on How to Build a World Class Brand

Kevin Bishop on Building a B2B Brand -  IBM 

Nicola Murphy on Entrepreneurs - Page 6

View All News Items

The lastest edition of our journal, the Cambridge Marketing Review, is now available. It features articles by Peter Fisk on the best new ideas in the world of brands and innovation; and Paul Fifield on the challenges of the new business reality - if it ain't broke .....but what if it is broke? It also has an article by Nick Wake taking a nostalgic look at the longevity of Lego. To read his article and for more information on the journal click on the tilte above or Email .(JavaScript must be enabled to view this email address)

Latest Blog Entry

What’s been happening in the marketplace this week that you need to know about? Has Facebook killed organic post reach for brands? What should you be doing about it? Now, this is an interesting article. The principle idea here is nothing new; the more cluttered the internet space becomes with marketing messages, the less of...

Twitter

cmcpointsofview: @socialmedia2day: Is there an optimum time to post on Facebook? Apparently so... http://t.co/ttmVirD4

Follow CMC on Twitter →