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Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

2015 - Debbie Frost from Facebook on Social Media 

2016 - Simon Ward  from IFly, the Creation of a new Brand Category in Leisure


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The CIM has announced its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in January 2017 but you can register your interest now by contacting as we have initiated an enquiry list as we have already had so many expressions of interest. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

Do you have a contingency plan in place with your upcoming project? Have you identified the possible risks and how you will meet them? Alistair Pryde, of APP Dalmeny Ltd, talks to Kiran in this episode of the radio show about the essential parts of any plan and the changes to make when things go...

Go To Reviews

This was a very well taught course. The teacher is well informed and inspiring. The slides were great and the lesson format worked very well for the group.


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