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Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

 

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Our popular weekly radio show airs at 7.00 pm on Thursdays on Star107FM. Upcoming topics include Sales Promotion techniques, what businesses need to know about Data Protection and keeping customers' data safe, and how to do effective qualitative market research. Each week experts are invited to discuss key topics and explain the jargon. You can listen again to all of our shows as podcasts by clicking on the title above and following the link.

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There was a product theme to show 5. We kicked off with Tony Wilson, author of the Cambridge Marketing Handbook on Products, who discussed the new product development process and why this is so important to businesses. Then, in our Jargon Buster! section, Terry Nicklin (author of the Cambridge Marketing Handbook on Stakeholder) described the...

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