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Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

2015 - Debbie Frost from Facebook on Social Media 

2016 - Simon Ward  from IFly, the Creation of a new Brand Category in Leisure

 

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Once again our results from the most recent CIM and CAM assessments are outstanding. We had a 100% pass rate for 17 weekend and evening classes and and a 100% rate for our distance learners for 11 modules.Overall we had:

• 100% pass rate for the CIM Foundation Certificate
• 95% pass rate for the CIM Certificate
• 91% pass rate for the CIM Diploma
• 91% pass rate for Distance Learners 
 

Well done to all our delegates and tutors – and a special congratulations to the delegates who gained a Distinction (grade A) in the Certificate Marketing exam maintaining our 100% pass rate for this module since it started in 2014!

Go To Blog

At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme. Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers...

Go To Reviews

Thanks for the day – it was excellent in every respect

Great venue
Great speakers
Great delegates
Great structure
Great food
Great weather

Please invite me again next time!

Twitter

Our Brand Ambassador for Dubai and the Middle East, Samar El Nakla, enjoying the annual dinner and lecture last week pic.twitter.com/uZAnSJ72nV

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