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Cambridge Marketing College

Annual Cambridge Marketing Lecture

The Annual Cambridge Marketing Lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate and new ideas. Delegates and alumni have the opportunity to meet and network with other delegates, tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers.

Over the years this prestigious event has been addressed by some of the most eminent names in Marketing starting in 1997 with Professor Philip Kotler.

We have placed the transcripts of their speeches here for you to read and download

 1997 - Philip Kotler on the Future of Marketing

 1998 - Malcolm MacDonald on Marketing Planning

 2000 - Paul Fifield on The Future of Marketing on the Internet

2002 - Hugh Davidson on Making Vision and Value work

2004 - Peter Fisk on the Future of Marketing in the Twenty First Century

2005 - Sir Paul Judge on Globalisation 

2006 - Laurie Young on Marketing Myths

2007 - Ian McCaig on Internet Marketing  

2008 - Dr Paul Fifield on Marketing in a Recession

2009 - Malcolm MacDonald on The State of Marketing

2010 - Rita Clifton on How to Build a World Class Brand

2011 - Kevin Bishop on Building a B2B Brand -  IBM 

2012 - Nicola Murphy on Entrepreneurs

2014 - Greg Roekens on Tomorrow's Technology is Today's Reality

 

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The latest results for the CIM exams and assignments were released at the end of June and once again we are delighted with the success of our delegates. We had 30 classes or groups of distance learners with a 100% pass rate and a 100% pass rate for 7 courses! Our delegates embarking on the new CIM Foundation and Certificate in Professional Marketing have continued their outstanding start with all delegates passing their Marketing Principles and Marketing exams. We had 36 delegates sitting the Marketing exam and they all gained a Grade A! Congratulations, everyone!

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Research tells us that most change efforts fail. Yet change methodologies are stuck in a predigital era. It’s high time to start catching up. A McKinsey & Company article. Sourced through Scoop.it from: www.mckinsey.com See on Scoop.it – Emerging Themes in Marketing

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