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Cambridge Marketing College

Using Metrics to generate profit

This short course provides delegates with the opportunity to see how effective planning and implementation of measurement and reporting can immediately and simply generate increased profit margins. Many organisations use metrics as a passive rather than an active tool and so miss out on the benefits that can be derived from better implementation.

The course covers a set of main topics that includes but is not limited to:

  • Setting metrics goals
  • Establishing an appropriate context and culture for measurement
  • Assessing existing activities and skills
  • Identifying an appropriate set of measures
  • Ensuring the quality of data sources
  • Using benchmark data
  • Analysing data effectively
  • Developing active responses
  • Implementing an iterative metrics process

We will design a one-day workshop that fits the specific issues that face your organisation, enabling those that attend not just to learn something new but to leave with a clear and simple action plan which can be addressed very quickly.

Contact Charlotte to find out more.

View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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