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Opening up a New Market
This short course provides delegates with the opportunity to develop a specific strategy to open up a single new market whether that is based on customer sector or geography. There are many generic lessons to be learned about entering new markets but it is essential that, when committed to a new market, the organisation fully understands the specific challenges that surround the single market that is being targetted.
The course covers a set of main topics that includes but is not limited to:
- Setting goals for the new market strategy
- Identifying the target market
- Understanding the target market customer
- The nature of competition in the new market
- Determining new market trends and challenges
- Identifying potential new market partnerships
- Determining new market marketing and sales channels
- New market laws and regulations
We will design a one-day workshop that fits the specific issues that face your organisation, enabling those that attend not just to learn something new but to leave with a clear and simple action plan which can be addressed very quickly.
Contact Charlotte to find out more