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Cambridge Marketing College

Opening up a New Market

This short course provides delegates with the opportunity to develop a specific strategy to open up a single new market whether that is based on customer sector or geography. There are many generic lessons to be learned about entering new markets but it is essential that, when committed to a new market, the organisation fully understands the specific challenges that surround the single market that is being targetted.

The course covers a set of main topics that includes but is not limited to:

  • Setting goals for the new market strategy
  • Identifying the target market
  • Understanding the target market customer
  • The nature of competition in the new market
  • Determining new market trends and challenges
  • Identifying potential new market partnerships
  • Determining new market marketing and sales channels
  • New market laws and regulations

We will design a one-day workshop that fits the specific issues that face your organisation, enabling those that attend not just to learn something new but to leave with a clear and simple action plan which can be addressed very quickly.

Contact Charlotte to find out more

View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


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