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Cambridge Marketing College

Making the most from Internal Marketing

This short course provides delegates with the opportunity to create new value from developing better internal relationships through more effective internal marketing. Internal marketing is often overlooked within the remit of marketing but with effective focus it can become the source of benefits in terms of workforce enablement and enhanced branding.

The course covers a set of main topics that includes but is not limited to:

  • How to understand and clarify your organisation’s objectives
  • What tone of voice does your organisation have and perhaps need?
  • How to develop specific communication objectives, both strategic and tactical
  • How to create and prioritise internal customer segments
  • Insight into how to develop key messages and themes for each group
  • Understanding the power and impact of different internal media
  • Recognise and defuse barriers to implementation
  • Setting appropriate key performance indicators and metrics to judge success

We will help you to design a one-day workshop that fits the specific issues that face your organisation, enabling those that attend not just to learn something new but to leave with a clear and simple action plan which can be addressed very quickly.

Contact Charlotte to find out more

View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


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